Our Approach - Tools & Techniques

Sound business planning ensures that a clear understanding of the needs as regards resources and investments are applied in a measured way against clear objectives

Why is planning so important?

• Vision - The vision and mission statements that appear in most business plans are frequently inwardly focused. To be successful on the web, as in any market, you need to develop a long term vision and commercial proposition, that faces outwards (i.e. market focused), and clearly communicates its core purpose to its customers, whilst inspiring and motivating its employees.

• Building a Market-Focused Business Centred - Market focused businesses are centred around gaining an in-depth understanding of the market in which the company operates and it's customers' needs. Success on the Internet is no different. For instance, an Internet market focused business looks at how customers are applying and using the benefits it brings them, - not on the technology. Page Impressions has developed a 'market - focused' approach to formulating a commercial strategy, which allows your company to develop a long term vision (strategic intent), based on anticipating market trends, and delivering superior benefits (not product features) to customers, ahead of the competition through the use of web technology.

• What our approach has taught us is that the fundamentals of business still apply: knowing which customers you'll target, what unique value you'll offer, and how you'll deliver that value in a way that gives you a competitive edge, one that you can sustain and build upon. Page Impressions can help you make that critical step into the web world a little more certain and in a context which is based in the values that matter just as much today as ever, the needs of your customers.

The are two ways to improve the performance of a business: -

1. Cut costs

2. Increase revenues

• Only with an equal understanding of both of these critical objectives coupled with appropriate action results in profitable growth. Failure to understand the investment dynamic and its corollary underinvestment can only have one conclusion and that is failure. Page Impressions couples analysis with experience to ensure that the client has the very best information when making critical investment decisions in Web technology and ensuring the usage of the these valuable tools is maximised to deliver the desired results.

• Our focus on business development, sales and marketing in conjunction with operational and financial effectiveness, enables us to create novel growth opportunities for clients. We are not a conventional interim management group, we adopt a commercial focus on business objectives. Our approach enables innovative and challenging plans to be implemented with confidence by a results orientated and experienced team.

Email Marketing

Email Marketing is the application of traditional marketing techniques to email. It allows businesses to build one-to-one relationships with their clients.

Why do we use email marketing?

• To Increase sales - email marketing can help to increase sales by improving communication as well as providing a better understanding of your target audience needs.

• Retain your customers- email marketing is an invaluable tool to target information for you customers and build an eCRM channel of dynamic and permission based relationships.

• Build New Relationships - email marketing has the ability to build on your existing client base through viral marketing.

• Create Awareness - Through the use of innovative marketing techniques built into creative letter design you can generate product and service awareness that leads to hard sales.

• Measure Results - unlike traditional methods, email marketing enables the user to track the true effective of your campaign, from the point at which an email is first read through to the point of sale.

• Data Analysis - Better measurement tools and up to the minute minute reporting enables users to track the true effectiveness of a campaign and implement changes to meet customer needs as they become clear.

• Cost Effectiveness - email marketing can be used to target customers in the most refined and cost effective method and provide the feedback to refine and adjust strategy as a campaign develops and optimising your investment.

What is Permission Marketing?

• Permission marketing provides a new way of looking at your customers and developing strategies which enable your business to better understand and meet the needs of those customers creating a channel through which you can reach those individuals who will buy from you in preference to other suppliers.

• Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers customers incentives to accept advertising voluntarily. By reaching out to only those individuals who have signalled an interest in learning about your product or service, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness and greatly improve the efficiency of the sales process and increase revenue per customer.

• Permission Marketing aims to build a database of customers who are happy for you to communicate with them about you products and services and provide your company with increasing insight into the needs of the market.

• Page Impressions has used Permission Marketing to radically improve the performance of companies using indirect and e-Channels to reach customers and increase revenue.

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